BRANDING
Client: Blue
Product/Service: Provides Internet delivery of traditionally published magazines
Messaging: Blue has a corporate culture similar to Yahoo, and wanted their identity to reflect that. The CEO is very young, and the technology is very unique.
Client: Hitachi, Inc.
Product/Service: Provides computer components and personal electronics
Messaging: This mark was used for a one-day mini trade show with Sun Microsystems during which Hitachi, already a vendor to Sun, was able to open Sun’s eyes to a broader relationship which would benefit both companies.
Client: YMCA
Product/Service: Provides a variety of services to the community to keep individuals and families physically and emotionally healthy
Messaging: This capital campaign logo was used on a variety of marketing pieces to raise awareness and donations to build new facilities and improve existing centers. The campaign was so successful that the amount raised exceeded the original goal of seven million by almost three million dollars.
Client: The 3rd Millennium
Product/Service: Develops fun products for retail that relate to time (time capsules, watches, etc.)
Messaging: This timeless design integrates the name of the company into the look of a timepiece, with whimsical clock hands adding the element of fun to a business serious about future growth.
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